Business Development Executive

Date: 09-Sep-2021

Location: JH, IN

Company: Hatsun Agro Product Ltd

Job Purpose

The role holder is responsible for ensuring Arun Ice Creams and Hatsun Daily Long Life divisions value added products sales in their allotted geographical location without compromising on the norms of Hatsun and smooth functioning of HDLL Division in organization.

Principal Accountabilities

  • Ensure that  Arun Ice Creams & all value added HDLL products order to reach the HDLL EXCLUSIVE outlets from the CFA’s
  • Ensuring the payment for the order had been remitted in Hatsuns account.
  • Ensuring the secondary order to be collected from all the AEC’s, SS & ICP’s in the stipulated area by the HDLL’s.
  • Managing the HDLL’s to operate day wise route sales with ready stock.
  • Training the HDLL’s to open new AEC’s, SS OUTLETS.
  • Ensuring the HDLL’s to open the outlet in the stipulated time all 365 days
  • Ensuring adequate stocks of HD’s milk and other short life products
  • Ensuring proper display and merchandising of the products and POP’s
  • Ensuring billing in POS Machine
  • Ensuring maintaining proper sales records
  • Training the HDLL’s to defrost the freezers maintain the outlet tidy.

Key Interactions

  • Internal: With dispatch supervisors at CFA’s
  • Internal: With HD SDE for HD products
  • Internal:  Accounts /Audit - Coordinate with accounts departments to make payments receivables
  • Internal: With the admin team regarding new outlets opening and reports
  • External:  With AEC’s and SS to get the orders
  • External:  With the local market to appoint new AEC’s and SS.

Knowledge & Skills


  • Knowledge on Sales 
  • Knowledge on Local language
  • Knowledge on Local topography
  • Should possess a valid two wheeler driving license


  • Interpersonal Skills
  • Communication Skills.
  • Planning and Organizing Skills
  • Influencing Skills

Education & Experience

  • Educational qualifications: Graduate
  • Relevant experience: 1 year sales or field experienced candidate.


Additional requirement:

  • Two Wheeler.
  • Fitness.
  • Ready to travel extensively.